There’s no doubt about it that word-of-mouth recommendation is the best advert for your business. A good word from a trusted friend goes a long way in convincing any of us to watch a movie, visit a restaurant or use a local business.
Nowadays online recommendations play a huge part in where customers spend their money.
I recently wanted to buy a new television and spend at least three hours reading reviews on various models before deciding on my chosen unit.
Potential customers of your services are able to do the same, which places a higher tarrif on providing excellent customer service – and in dealing quickly and politely with complaints. Continue reading