Being on Page One of Google is vital for most businesses. Very few people click onto the second page or lower in the search engine rankings so dropping off the first page can make a huge difference to the number of enquiries you receive.
I receive junk email every day from companies promising that they will get me to the top of Google – often for sursprisingly low prices. Some of them can be quite persuasive but I don’t feel confident in hiring such a service without a personal recommendation. Continue reading