The next time you take a walk down your locak High Street it’s worth recognising the fact that you are witnessing something of a miracle.
In these difficult times for “brick and mortar” businesses the continued existence of city and town centres as vibrant shopping areas owes much to tbe tenacity, drive, enthusiasm and sheer doggedness of the business owners involved.
Town centres are just shopping and retail areas, they form a vital hub in the lives of our towns and a living link with the past, to an era when there wasn’t much choice, long before mass ownership of private vehicles and the term of “out of town” mean the countryside, not a large cinema and retail park!
But even the most committed of “real” businesses nowadays need to embrace the digital world and utilise and leverage the marketing benefits it can bring. Continue reading